# RJJ Software on the Cover of the Chamber's Autumn Magazine > RJJ Software's cover feature in the West and North Yorkshire Chamber's Autumn 2026 magazine: small AI wins over moonshots. *5 November 2026* · RJJ Software The cover image is the front cover of the Autumn 2026 issue of West & North Yorkshire Business. It is © [West and North Yorkshire Chamber of Commerce](https://www.wnychamber.co.uk/), and is used here with the Chamber's permission. **Leeds, 5 November 2026**: RJJ Software's cover feature appears in the Autumn 2026 issue of *West & North Yorkshire Business*, the magazine of the West and North Yorkshire Chamber of Commerce, published today. Under the cover line "Artificial intelligence, human insights", the feature runs across pages 24 to 27 of an issue themed on Artificial Intelligence (AI) and data analytics. The full issue is free to read [on the Chamber's website](https://members.wnychamber.co.uk/magazine/autumn-2026-magazine/). The magazine is written for Chamber members, most of whom run businesses and are not technologists themselves. Each piece in the feature makes its argument in a few hundred words; the posts and case studies linked below carry the longer versions. ## What's in the Feature The profile on page 24, "Yorkshire roots, global work", introduces RJJ Software as a Leeds-registered fractional Chief Technology Officer (CTO) and technology consultancy, with clients from across Yorkshire to the United States. It expected The Modern .NET Show to reach 198 episodes by the time the magazine went to print; it has since reached 200. Page 25, "Five questions to ask before your business adopts AI", is a single page of practical checks: - *Start with the toil, not the moonshot.* [Stop Chasing the AI Moonshot](/blog/stop-chasing-the-ai-moonshot-the-case-for-small-deliberate-wins/) makes the full case for small, deliberate wins. - *Simplify before you automate.* - *Measure outcomes on dashboards the team already trusts.* [From 'Trust Us' to 'Look at This'](/blog/from-trust-us-to-look-at-this-building-engineering-dashboards-that-boards-actually-understand/) covers building engineering dashboards that a board can read. - *Fluency beats tooling.* The journalist in this tip is the subject of [Zero to Production](/case-studies/zero-to-production-teaching-ai-assisted-development/), which follows a production web application built in one month by someone with no coding experience. - *Mind the speed multiplier (including the bill).* [The Pepper Lesson](/blog/when-your-ai-chatbot-becomes-someone-elses-free-compute-the-pepper-lesson/) tells the story of a restaurant chain's customer service chatbot, repurposed by the public as a free coding assistant at the chain's expense. The main feature, "Turning complexity into clarity", fills pages 26 and 27. It argues that the largest gains from AI and data sit in small, repetitive work that every team has learned to tolerate, and it draws on two RJJ Software engagements as evidence. The first is a twelve-month AI adoption programme with [Ligentia](/case-studies/higher-quality-shipped-faster-ai-adoption-at-ligentia/), where feature delivery improved by 75% on the dashboards the engineering team was already using before the rollout. The second is a reporting platform designed with [Bossie Hurley](/case-studies/shipping-reports-without-shipping-software-building-a-data-driven-reporting-platform/) for one of their enterprise clients, where a new report ships as a configuration change instead of a software release. ## Human Insights The Chamber's cover line names a thread that runs through all four pages: a person still has to decide which work AI is given. ["Just Throw AI At It" Is Not a Strategy](/blog/just-throw-ai-at-it-is-not-a-strategy/) shows what happens when that decision is skipped. HackerRank's open-sourced tool for scoring CVs was given one unchanged CV a hundred times, and returned scores anywhere from 66 to 99 out of 100. "Most of the Chamber's members will never write a line of code, and they shouldn't need to in order to get value from AI," said Jamie Taylor, founder and lead consultant at RJJ Software. "I wanted to give them a way in that doesn't start with a project promising to save millions; the biggest wins I've seen came from the spreadsheet someone rebuilds every Monday and the report that gets pieced together by hand each month. The Chamber put 'human insights' on the cover, and I think that's the right emphasis. AI will speed up whatever you point it at. Deciding what to point it at is still a human job." ## A Longer Relationship with the Chamber RJJ Software has worked with the West and North Yorkshire Chamber of Commerce before. In 2025, RJJ Software won the [Education Award at the Chamber's Raising The Bar Awards](/news/rjj-software-wins-education-award-at-west-and-north-yorkshire-chamber-of-commerce-raising-the-bar-awards/) for its work with Greenhead College and Notre Dame Sixth Form College. The same year, Jamie joined the Chamber's [trade mission to the United Arab Emirates (UAE)](/news/rjj-software-announces-participation-in-trade-mission-to-uae/), and turned the experience into [a guide for first-time trade mission delegates](/blog/navigating-international-trade-missions-a-guide-for-first-timers/). In April 2026 he travelled with the Chamber again, on [a five-day trade mission to China and Hong Kong](/news/rjj-software-returns-from-trade-mission-to-china-and-hong-kong/). --- *If the feature raised questions about AI in your own business, [book a free consultation](/schedule-consultation/) or read more about [what RJJ Software offers](/services/).*