The cover image for this post is a still from Steph Fuccio’s International Podcast Day 2024 video event
Introduction
Our CTO, Jamie, recently joined Steph Fuccio’s International Podcast Day event where they discussed the power of sharing knowledge, creating a valuable presence online, and using all available platforms for maximum outreach through a podcast aimed at selling business services.
Podcasting for Business Owners
As podcasting has become a popular medium for information sharing and storytelling, it is crucial for podcasters to have an impactful online presence. This not only includes their podcast subscribers but also their overall online following across various platforms.
During the event, Jamie shared his experience in maintaining a dedicated LinkedIn page specifically for his podcast, which helps him identify and connect with people who are interested in his show. He also highlighted that having a strong online presence can be used to demonstrate potential sponsors or advertisers the impact of their partnership. Jamie’s inclusion in Steph’s event showcases his dedication to sharing knowledge and learning from others within the podcasting community.
Steph emphasized the importance of being everywhere on the internet to maximize one’s message, story, business, outreach, and more. As podcasting is not just about the audio, but also the entire online presence, it plays a huge role in any podcaster’s business and success. Jamie’s involvement in Steph’s event reflects his commitment to expanding his knowledge and fostering connections within the podcasting community.
💬 Steph Fuccio
That’s what a lot of people forget, especially business podcasters who have so many other hats to wear in their business is that it’s not just the audio. Where you are everywhere online, your online presence is a huge part of your message, your story, your business, your outreach. I mean, it’s just huge…
It’s how many people are following you, how many people are commenting, all of your newsletter subscribers, all of those things combined is your power on the online space, your impact. Yeah, so I’m really glad you said that.
During the International Podcast Day event, Jamie was just one of the many talented podcasters who participated in the discussion. Host Steph was joined by a diverse and insightful lineup of six other guests, including Katalin Balogh, Mary Chan, Paul Rosenblum, Maya Middlemiss, Josh Spector, and Cait Donovan. These individuals brought their own unique perspectives and experiences to the conversation, showcasing the power of podcasting as a medium for information sharing and storytelling.
Expert Resources & Top Tips
The full conversation can now be viewed on YouTube at https://www.youtube.com/watch?v=clg7umU1688 or via the embedded video player below. In the full video, you’ll find valuable insights on creating a strong online presence in the podcasting world.
In addition to the video, we have also have a large number of blog posts which answer common podcasting questions.
Summarising the majority of these blog posts, Jamie has suggested that podcasters should ensure that they do the following as a minimum:
Create a dedicated social media page for their podcast: This will help them separate personal and professional content and make it easier to connect with like-minded individuals interested in their show’s topic.
Engage with the audience regularly: Responding to comments, answering questions, and addressing feedback helps podcasters build trust and credibility with their listeners.
Collaborate with other podcasters: Forming partnerships with other podcasters can help expand reach and share valuable insights within the community.
Utilize all available platforms: Podcasters should use multiple platforms like YouTube, Instagram, Twitter, and Facebook to maximize exposure and reach a wider audience.
Share exclusive content: Providing listeners with behind-the-scenes footage, special episodes, or sneak peeks can help keep them engaged and encourage them to follow the podcaster’s online presence.
In Conclusion
Having an impactful online presence is crucial for podcasters looking to expand their reach, form partnerships, and share valuable knowledge with others within the podcasting community. By following Jamie’s advice and implementing these strategies into their own social media efforts, podcasters can significantly enhance their success in the industry.
Learn more about our audio and podcast mastering services, which we utilised in order to allow Paul to succeed with his Umbraco videos, here.
If you’d like us to help you work through the challenges involved with your audio and video projects, either in a hands-on capacity or as a consultant, get in touch with the form below